Wiley Leader-to-Leader Subscribers
Counts Through December 2008
Updated February 2009
              
Overview:
8,848 Subscribers $155/M

Subscribers to this quarterly periodical are top-level executives interested in getting direct access to the leading-edge market strategies, management innovations, leadership models and more.

Published by Jossey-Bass in association with the Peter F. Drucker Foundation, Leader to Leader features original writing from some of the top management minds in the world today--recent issues have featured contributions from Stephen Covey, Charles Handy, Esther Dyson, Max Depree and of course, Peter F. Drucker.

Wiley , a global publisher of print and electronic products, provides thoughtful professionals, executives and the public with useful leading-edge resources, books and periodicals based on research and proven practice. Buyers retain high salaried management level positions and have authority to make company purchase decisions.

STANDARD TERMS
A sample mail piece is required for list owner approval. A List Rental Agreement is required for each new mailer, and remains in place for one year's duration. Payment terms are 30 days in full after mail date Cancelled orders are subject to a $100 fee plus $10/M run charges.
     

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Key Segments
100% Direct Mail Generated
74% Business Address
26% Home Address
 
GENDER PROFILE
22.0 % Male
11.0 % Female
 
SELECTION CHARGES
SCF $10.00/M
STATE $10.00/M
ZIP $10.00/M
MAX PER COMPANY/SITES $15.00/M
KEY CODE $5.00/M
Multi-buyers $5.00/M
Business or Home Address $10.00/M
 
OUTPUT MEDIA
CARTRIDGE $40.00/F
DISKETTE $40.00/F
EMAIL $50.00/F
MAG TAPE $40.00/F
 
UPDATE SCHEDULE
Quarterly
 
Average Unit of Sale : 150
 
MINIMUMS
5,000 Quantity

       
 

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