Wiley Computer Science
Counts Through December 2008
Updated February 2009
              
Overview:
37,561 Book Buyers $140/M

This file reaches database developers, internet managers, network planners and programmers. Other selects are available by platfgorm. Wiley publishes computer science literature for the computer industry to assist professionals who are constantly tasked to keep up with the ever-changing field of technology.

Wiley is a global publisher of print and electronic products. They provide thoughtful professionals, executives and the public with useful leading-edge resources, books and periodicals based on research and proven practice. Buyers retain high salaried management level positions and have authority to make company purchase decisions.

AVAILABLE TOPICS
Programming & Software Development1,980

STANDARD TERMS
A sample mail piece is required for list owner approval. A List Rental Agreement is required for each new mailer, and remains in place for one year's duration. Payment terms are 30 days in full after mail date Cancelled orders are subject to a $100 fee plus $10/M run charges.
     

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Key Segments
100% Direct Mail Generated
22% Business Address
78% Home Address
 
GENDER PROFILE
35.0 % Male
16.0 % Female
 
SELECTION CHARGES
SCF $10.00/M
STATE $10.00/M
ZIP $10.00/M
3 MONTH HOTLINE $15.00/M
6 MONTH HOTLINE $10.00/M
12 MONTH HOTLINE $5.00/M
GENDER/SEX $10.00/M
MAX PER COMPANY/SITES $15.00/M
KEY CODE $5.00/M
Specific Topic $15.00/M
Multi-buyers $5.00/M
Business or Home Address $10.00/M
 
OUTPUT MEDIA
CARTRIDGE $40.00/F
DISKETTE $40.00/F
EMAIL $50.00/F
MAG TAPE $40.00/F
 
UPDATE SCHEDULE
Quarterly
 
Average Unit of Sale : 125
 
Cancellation Charge : $100.0/A
 
MINIMUMS
5,000 Quantity

       
 

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