Dry Test and Optimize Message

As a client of Infocore, your campaigns will be dry tested using the response and/or performance models that we build for you.  Dry testing information assets before they are deployed offer a statistically significant insight into how that asset will respond and perform compared to your existing profitable customers.

Because of our long standing relationships with list owners and managers built over our 17 year history, we can negotiate permission to complete dry tests for little or no extra cost.  This is a important benefit that our clients receive that smaller or newer companies cannot offer you.

After selecting the assets that are likely to perform the best from the results of our dry test, we will manage the deployment and track the results of your campaign.