Direct mail read by 32 percent more women ages 25-44 than e-mail: Vertis (Jan
18, 2007)
Eighty-five percent of women ages 25 to 44 read printed direct mail marketing
pieces, despite the influx of electronically generated advertisements
throughout the past
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Lawmakers deliver postal reform (Jan 15, 2007)
Passage promises predictable rates, greater authority and responsibility. Last
month, President Bush signed into law postal reform legislation that provides
for the first major overhaul of the U.S. Postal Service since
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Pitney Bowes: Most Companies unprepared for postal
rate hike, new rules.
With only four months to go until the most significant overhaul of postage
rates in years, four out of five executives are unprepared for the proposed
price and rules changes that affect their businesses. This information was
gleaned from a recent Pitney Bowes Inc. survey of more than 500 business
executives nationwide.
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